Are Google Ads Suitable For My Business?

It is becoming more important than ever before for businesses of all sizes to use the right marketing channels to target their audiences and drive sales.

For a long time, Google Ads has been a go-to platform to enhance online presence and attract potential customers. But the question remains: Are Google Ads suitable for my business?

What are Google Ads?

Google Ads are a pay-per-click (PPC) advertising tactic used to generate website traffic by placing relevant ads across the Google search results page, Youtube and Google partner websites.

Benefits of Google Ads

It is very common to question the benefit of Google Ads as opposed to other types of advertising, but Google Ads have some incredible benefits with proven results.

Instantly Visible & Cost Effective

Google Ads gets your business found fast! No waiting around for SEO to do its thing, jump ahead of competitors right away. You might even be surprised at how big the boost is for a relatively small investment.

Get Targeted Traffic

Google Ads drives relevant and engaged website traffic. Google is still the largest and most trusted search engine. When you want reliable information, you Google it. 

Measurable Results & Real-Time Insights.

Because Google supplies such in depth metrics you get immediate feedback on what's working inside the platform. You can measure and monitor every dollar spent.

Will Google Ads work for my business?

If you’re starting out there are a few key factors to determine if you’re ready for Google Ads.

Website

This is your online shopfront so it must look good, perform well, load fast and be a quality reflection of what you have to offer. For Google Ads campaigns to work well, the landing pages must be relevant to the ads that are running.

Budget

Figuring out how much to spend on your Google Ads campaigns is critical. This will be dependent on how many products or services you are promoting, your industry and how many geographic areas you wish to target. Minimum budgets tend to be $500 - $1000 per month.

Do you have the skills or time?

Managing Google Ads is a full-time job (actually my job..) From writing and setting up campaigns correctly, linking merchant centre accounts, setting up tracking, to the ongoing tweaking and optimising, you need the relevant expertise to ensure you maximise every dollar. If you don’t have the skills or the interest and time to learn – outsourcing Google Ads to a specialist is definitely the way to go.

What are your Goals?

Google Ads work best when you have a strategy and goals in mind. Do you want to generate more leads, more website traffic, awareness or sales?

Your Google Ads campaign will then be tailored around this objective and will shape the choice of what type of ad campaign to run. You can then make the best choice in choosing your campaign types from:

Performance Max

Search

Shopping

Display

Demand Gen

Video

App  

So what are you waiting for?

If you have been interested in driving more website traffic, leads and sales Google Ads could be a good fit for you. There is generally a campaign and budget fit for most businesses to benefit from Google Ads.

If you’d like to discuss how Google Ads could help your business please get in touch and arrange a discovery call.